Online Focus Groups: :
All the respondents log on simultaneously to participate in a moderator-led discussion for a set period (1 to 3 hours).
This allows you to have respondents who are widely spread geographically all taking part in the same focus group at the same time.
Ideal for busy or hard-to-reach respondents.
Online Bulletin Boards:
Respondents (10 to 20) log on at regular intervals over a period of several days for individual or group discussions led by the moderator (2 to 30 days).
Ideal for observing the evolution of the respondents’ views over a period of time.
As many participants as you wish take part in discussions on several subjects over a long time period. The moderator can initiate as many discussions as needed.
Ideal for studying brand awareness for example.